BCN has released its lens rankings for the first half of 2023. Just in case you don’t know, BCN is a sales tracking company in Japan. They track well over 50% of all sales in Japan and assemble the results for us. So this data is quite indicative of the Japanese camera market. You can correlate these results out from Japan, but the market for the rest of the world is usually slightly different.
According to BCN, which focuses on unit sales, the top-selling lens is the Sony E mount version of the Tamron 28-200mm F/2.8-5.6 Di III RXD Model A071. Canon’s top-selling lens is the Canon EF 50mm 1.8 STM. Yes, I wrote that right, the EF mount lens. Just goes to show that even after nearly 5 years, Canon still sells a lot of the 50mm for the EF mount. Their EF mount base is just simply that large, even after Canon’s best efforts to get people to switch to the RF mount.
Canon overall has 3 lenses in the top 10, the Canon EF 50mm F1.8 STM, Canon RF 50mm F1.8 STM and the Canon RF 100-400mm F5.6-8 IS USM. I found it a little surprising that the RF 100-400 f/5.6-8 STM outsold the RF 50mm f/1.8 STM, but there’s a lot to be said for a 100-400 well under $750.
Tamron’s Sony lenses did quite well, taking the overall #1 and #3 spot, and Sony themselves are left out of the top 10 altogether. Thoughts and prayers.
Here’s the complete list of the top 10 lenses.
- Tamron 28-200mm F/2.8-5.6 Di III RXD Model A071
- Canon EF 50mm F1.8 STM
- Tamron 28-75mm F/2.8 Di III VXD G2 Model A063
- OM Digital Solutions M.Zuiko DIGITAL ED 75-300mm F4.8-6.7 II
- Canon RF 100-400mm F5.6-8 IS USM
- Sigma 18-50mm F2.8 DC DN | Contemporary For FUJIFILM X
- Canon RF 50mm F1.8 STM
- Nikon AF-S DX NIKKOR 35mm f/1.8G
- Nikon NIKKOR Z 40mm f/2
- Nikon NIKKOR Z 24-120mm f/4 S
Source: digicaminfo | Photo by Héctor Achautla on Unsplash
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